Hammond Seo

Page’s SEO – Importance of Long Term Content

 

How Long Should Your Blog Articles Be? (With Word Counts for Every Industry)
Home > Blog > Content Marketing > How Long Should Your Blog Articles Be? (With Word Counts for Every Industry) content length, Word count.

It’s a topic that receives a lot of coverage these days.

Bloggers and content marketers are always wondering what’s the ideal word count to shoot for.

Should every single piece be long form, or is it better to opt for shorter pieces?

It’s a valid question and something that I have researched extensively.

The purpose of this post is to shed light on just how long your blog articles should be.

There’s one thing I always want to make clear regarding word count.

It only matters if the content is good.

Word count is not a standalone ranking factor. Word count only has merit if the content quality is high!

You can produce a 10,000-word article. But if the content and quality suck, then the article doesn’t deserve to get ranked. You lose.

Is word count important?

Yes, it is, and that’s why I write about it often.

But word count is only important when coupled with super high quality.

I work with clients in virtually every vertical. Whenever I enter a new industry, my team and I conduct thorough research to find out everything we can about top-notch content within that industry.

Then, we begin to engage in content marketing while constantly looking at our data. We track engagement metrics, rankings, CTRs, social shares, etc.

After a while, a story emerges from the data. We are able to find out what kind of content ranks the best, and how long they should be.

I’m basing the following word counts off of that research and experience.

Allow me to begin with a brief history of the word count all the way up to where it’s at today.
The evolution of the ideal word count

I remember when not that long ago the average blog post was usually somewhere between 500 and 800 words.

Unless you’ve been living under a rock for the past couple of years, you know that long-form content reigns supreme.

There have been several studies performed that prove this to be true.

Take for instance one study that analyzed articles to determine the correlation between social shares and content length.

Here’s what they found.

 

\

 

 

 

 

 

 

 

 

 

 

According to their findings, “3,000 – 10,000-word content gets the most shares.”

Another study concurred.

However, their findings were a bit different and found that just over 2,450 words was the sweet s

pot.

 

 

 

 

 

 

 

 

 

 

 

n September of 2016, Backlinko released their own research that found that the ideal word count had dropped a little bit, and “the average word count of a Google first page result was 1,890 words.”

Although the ideal word count of each of these three studies varies, it’s still obvious that long form is best.

 

And I really doubt that this is going to change anytime soon.

The psychology behind long-form content

Here’s my take on why long-form content is so successful.

First of all, it covers a topic with a level of depth that’s simply impossible with a shorter post.

Therefore, long form creates a perception of higher quality.

 

Second, it’s perfect for scanning.

See, most people don’t read content word for word.

They simply scan.

In fact, Nielsen suspects that visitors only read somewhere around 20 percent of an article.

Here’s a chart that “shows the maximum amount of text users could read during an average visit to pages with different word counts.”

As you can see, seldom do visitors read a long-form post in its entirety.

Instead, what they do is scan and check out headers, sub-titles, and bullet points as well as look at the images.

Third, I feel like creating content with a high word count leaves readers feeling like they’ve just read something epic when they leave.

There’s a certain sense of satisfaction that thin, short content just can’t provide.

I know that I often find myself immediately backing out of short posts under 500 words, especially if they lack images or headers.

I just feel like it has no real value to offer.

So that’s why I only create long-form content these days.

And you know what?

It’s totally worked for me.

Here are the Google results for “content marketing guide.”

 

I hope you enjoy my site, Hammondseo.com I try to keep everyone in the loop with whats working and whats NOT…. And a big reason is because of the length and level of detail that I go into.

So the bottom line here is that your average, run of the mill, 500 – 800 blog post used to be totally sufficient.

But things have changed dramatically.

 

Now it’s hard to gain any real traction without going long form (at least in most industries).

But the question is, just how long should your blog articles be?

Of course, they need to be “long,” but how long?

I’ve fielded this question so often that this article provides some suggested word count ranges for each industry.

Following these suggestions should help you find the sweet spot so that you can get more shares, higher rankings, and better engagement among your readers.

But don’t forget — quality remains paramount, not word count alone.

Fin Tech 2,000 – 2,150 words

Financial technology or (Fin Tech) is a growing industry, and “global investment increased more than twelvefold from $930 million in 2008 to more than $12 billion in 2014.”

The topics are fairly complex and therefore require substantial depth to adequately cover.

Shooting for around 2,000 – 2,250 words should be just about perfect for scratching your readers’ itch.

One of his recent articles, “MoneyGram! Who will buy it?” clocks in at 2,173 words.

 

This is an ideal length for explaining an issue in depth.

Images are important for pretty much all content.

This chart I put together is  used in his article provides a wealth of information.

 

This should help readers connect the dots and understand industry trends and patterns.

Finance – 2,100 – 2,500 words

According to local Louisiana Seo/Sem/PPC companies content that received the most social shares was over 2,500 words on average throughout 2016.

When it comes to the largest volume of organic traffic, the ideal word count was 2,250 – 2,500.

2,100 – 2,500 words is a solid number to aim for if you’re in the finance industry.

Now you may have come across Page’s SEO site that mentions that the average post length of the top five blogs in the finance industry was only 1,225.

But here’s the thing.

This was from back in 2010 when 500 – 800 words was considered the norm.

And as you can see, finance is on the longer end of the spectrum.

My logic and experience show that you should go pretty friggin’ long with content in the finance industry.

 

Some of their news articles are shorter. But their feature pieces and interviews often top 3,000 words.

You’ll definitely want to cover your topics exhaustively and leave no stone unturned.

Again, plenty of data-driven images should be your ticket to improving the reader’s experience and getting your point across.

Here’s a good example.

Manufacturing – 1,700 – 1,900 words

The manufacturing industry is huge.

A Google search generated 795 million results.

And the term “manufacturing” can cover a ridiculous number of topics.

There’s everything from chemicals and textiles to machines and heavy equipment.

So there’s likely to be some disparity in terms of what word count is ideal.

But as a collective whole, 1,700 – 1,900 is a safe number.

Why? Much of the manufacturing industry, especially industrial manufacturing, does not engage in a high level of content marketing.

 

Sales partners are often fixed, and B2B relationships remain relatively tight-knit, which leads to a slower-than-average uptake of content marketing trends.

A manufacturing business that blogs relevant content with right keywords is going to experience high rankings.

1,700 – 1,900 allows you to cover your topic in depth without going overboard with extraneous information.

Sales – 2,500 – 2,700 words

The sales industry is another one that’s quite robust.

It’s a wide umbrella that encompasses many different areas.

If you look at most of the successful posts in this industry, it’s pretty evident that they hit a high word count.

I also see a lot of whitepapers and in-depth PDFs that tackle subjects at length.

There are also a lot of scholarly articles that you have to compete with.

The longer the word count the better in the sales industry.

Retail – 1,500 – 1,700 words

This has always been a staple industry in the United States.

Whether it’s massive chains or your small mom-and-pop store down the street, retail drives the U.S. economy.

Online retailing in particular has seen massive growth in recent years.

And just like manufacturing, the retail industry is far reaching and can involve a lot of different types of content.

But when you look at the big picture, you can usually explain a product or service sufficiently without an insane word count.

That’s why 1,500 – 1,700 words (or maybe even less) is a good number to aim for.

While images are important across the board, they’re absolutely critical for retail-based articles.

Take for instance this page from another Louisiana SEO specialist, which offers a surplus of imagery to explain the concept and how their product works.

Videos are great as well, especially when the benefits of a particular product aren’t immediately obvious.

 

Real estate – 1,800 – 1,900 words

Ah…real estate.

It’s the industry where so many people have made their millions (and billions).

According to Fortune Magazine, global real estate is worth a mind-boggling $217 trillion!

That’s with a “T.”

So this makes it an incredibly competitive industry.

By entering “real estate blogs” in Google search, I instantly got 85,600,000 results.

 

This means you’re going to have to be on top of your game to stand out and pull in traffic.

You’re also going to want to specialize in a few key areas and be able to provide your audience with expert advice.

After all, you’re up against juggernauts like Trulia, Zillow, and House Logic who have deep pockets and a team of dedicated writers.

Just look at the massive archive of content readers can find on Zillow’s blog.

 

But if you consistently create beefy content that clocks in somewhere around 1,800 words, you should be able to capture your piece of the pie.

Mastering Local SEO will help you loads when it comes to content marketing for real estate.

Home and garden – 1,100 – 1,200 words

 

You’re probably wondering why the ideal word count for this industry is considerably lower than the rest.

Well, it’s simple.

These types of post tend to be more visual-centric and use a ton of pictures and videos rather than an insanely high word count.

For example, there’s a lot of DIY type stuff that provides readers with instructions on how to complete a project.

Here’s a good example from HGTV.

 

After looking at several home and garden articles, it’s apparent that hitting 2,000 plus words isn’t usually necessary.

What’s more important is being incredibly detailed and walking readers through a project step-by-step to eliminate any confusion.

That’s why video works a lot better than written content in this industry.

Tech – 800 – 1,000 words

Tech is like home and garden terms of content being best with a lower word count and plenty of images.

Much of the top tech blogs are news sites, which lend themselves to AMP-loading content and easy-to-digest blurbs.

If you look at most of the content on Tech-crunch, you’ll notice that most of the articles are not long-winded manifestos.

It’s fairly short commentary on a product, technology developments, or events.

 

Wired Magazine tends to delve a little deeper, but most of their content doesn’t exceed 1,200 words.

 

So I would say that 1,000 words is a reasonable word count in the tech industry.

Gadgets – 300 – 500 words

This word count may seem incredibly low considering how much I talked about long-form content.

But you have to remember that there are always exceptions.

Just think about it.

Do you really need to drone on for 2,000 words about a new gadget?

Probably not.

Just cover the background, its key features, some nice images, pricing, etc. and you’re good to go.

It’s simply a matter of being practical.

Engadget is one of the top gadget sites. Here’s an article from their front page:

 

It’s a standard Endgaget length — 322 words.

You want to cover a product with at least some level of depth and give readers a clear idea of what they can expect if they purchased it.

So 500(ish) words with a handful of pictures is a good formula to follow for gadgets.

Marketing/advertising – 2,500 – 3,000 words

This industry I know like the back of my hand.

I can say with certainty that in-depth, long-form content is the way to go here.

If you look at some of the top online marketing blogs like Moz, HubSpot, Backlinko, and  you’ll notice that long-form content is king.

In fact, I always try to hit at least 2,500 words per article on this blog.

Sometimes I even go higher than 4k.

Quick Sprout is a bit lower, but it still exceeds many of my competitors in length.

Virtually everyone in marketing engages in content marketing, which means a whole lot of content.

Dishing out value with higher-than-average word counts will help you stand above the crowd.

Healthcare – 2,000 – 2,150 words

This is another megalithic industry that generated over $1.6 trillion in 2016.

Here are a few stats from Statistic Brain that offer a glimpse into the healthcare industry.

It’s huge!

If you’re blogging on health-related topics, you’re up against some sizable competition.

Not only are there major publications like The New York Times and CNBC, you’ve also got countless scholarly articles featuring original research from top universities.

So it’s pretty stacked.

In order to get your content noticed and shared, you really want to create top-level articles that are jam packed with valuable data.

As a result, a 2,000-2,150 word count range is suggested.

Fashion – 800 – 950 words

Like tech and gadgets, there’s usually no need to go hog wild with fashion content.

One study even found that the optimal length for fashion articles was only 669 words.

Whether you’re discussing fashion trends, style, or industry models, this should allow you to adequately cover the topic without having extraneous information.

And this should go without saying, but be sure to include plenty of images.

 

Recruiting – 900 – 1,000 words

This is a multi-billion dollar industry where sales reached $147 billion in 2015.

Most of the recruiting content that I’ve read is fairly stat heavy but isn’t exceptionally long.

In fact, many topics can be adequately covered with just under 900 – 1,000 words.

However, if you’re using a lot of original research and covering a unique area of recruiting, you’ll probably want to go longer and be closer to 1,200 words.

Food – 1,400 – 1,900 words

Here’s another massive industry.

According to Statista, the total retail and food services sales in the U.S. were $5.32 trillion in 2015.

This means there’s a whole lot of people writing about the food industry.

And the number of food blogs has really grown as well.

The foodie scene is huge these days.

When it comes to word count, you should be aiming at the 1,400-1,900 mark.

Here’s an article from another authoritative healthy eating site, Dr. Axe. It’s 1,416 words long.

 

Just be sure that you’re including beautiful images to make that instant connection with readers.

Travel – 1,500 – 1,850 words

I like to check in on a few travel blogs from time to time.

Nomadic Matt and are a couple of my favorites.

If this is your niche, you probably know that long-form, in-depth content is key.

In particular, Nomadic Matt goes long with his content.

Even this graph from New Age Media places the average word count of the travel sector pretty high.

Hitting around 1,850 words should enable you to cover a topic like a travel destination, tips, useful gadgets, etc. in its entirety.

Film – 1,500 – 1,700 words

The film industry is always growing.

In 2016, just under 1.2 billion movie tickets were sold in the U.S. alone.

Here’s a quick snapshot of what the film industry looks like as a whole.

If you’re writing about the film industry and movies, you’re up against some stiff competition like The Guardian and The L.A. Times just to name a few.

To stand out, you’re going to want to create meaty, long-form posts somewhere in the neighborhood of 1,500 – 1,700 words.

Conclusion

There’s no be-all end-all resource that says “using X amount of words is guaranteed to propel your content to number one in search engine rankings and earn you thousands of social shares.”

Of course, there are numerous variables that determine how successful your blog articles are.

And as I’ve pointed out in a Quick Sprout article, it’s not all about length.

Here are some other factors that I mention.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

    But when it’s all said and done, length is pretty darn important.

If you want proof, just cruise through a few of the top articles for a random search.

I really doubt you’ll come across very many short, thinly-written posts.

You’re far more likely to see robust, comprehensive content that really covers a topic in detail.

Aiming for the word counts I’ve mentioned should provide you with a general baseline so you’ll know roughly what the length of your average article should be.

That way you’ll be better positioned to receive more social shares, links and so on that will help propel you to the top.

What word count do you usually shoot for with your content?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

VN:F [1.9.22_1171]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

Hammond La Local Search

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search.

Unlike many studies that simply summarize search marketing experts’ opinions, the Local SEO Guide study took actual quantitative data as input. Leibson and Shotland teamed with competitive intelligence tool maker Places Scout and statisticians from the University of California, Irvine. By partnering with the University’s Center for Statistical Consulting, they ensured the study results were independent and withstood objective statistical analysis.

Their presentation, entitled “Reverse Engineering Google’s Local Search Algorithm,” highlighted the main findings of their study. It is important to remember that the results of the study reveal correlations, not causations. The study identified characteristics of sites that ranked well; it does not definitively say these characteristics are ranking factors.

The study assembled data from over 100 different ranking factors, 30,000 businesses and 3,000 local searches. Factors analyzed in the study included Google My Business listings, on-site website factors, off-site local factors (including citations) and links. Industry standard link tools Majestic and Moz were used for collecting link metrics.

(For more details on the methodology used, visit Local Search Ranking Factors Study on the Local SEO Guide website.)

Factors Analyzed in Local Search Study
Factors Analyzed in Local Search Study
The goal of the study was to identify factors that mattered in Google Local 3-Pack and Maps search so that business owners could have actionable data showing what to allocate resources and efforts towards with the goal of improving their local search performance.

The results proved that to succeed in local search, the online marketer needs to pay attention to areas not normally considered in local search — namely, links and website optimization.

Ordinal and categorical variables
The study segmented the ranking factors into Ordinal and Categorical variables. Ordinal Variables were numeric based factors, and sites with higher values for these factors ranked higher. Categorical Variables were Yes/No — if a business had this top-rated characteristic, it tended to rank higher.

Ordinal variables included in the study
Ordinal variables included in the study
The chart below shows the factors included as Categorical variables (usually a yes/no test) for various ranking factors, again ranked by perceived weight.

Categorical factors
Categorical factors
Many of these factors fall into “foundational SEO” or “foundational Google My Business” factors, which are basic best practices and under the site owner’s control.

For example, Google My Business factors like having an Owner Verified (OV) listing or including business hours and photos are easy to do, and these factors will differentiate your site from those who don’t take these basic steps. The takeaway here was that it’s worthwhile to allocate time to build out a robust Google My Business profile.

Reviews matter
Two Google My Business (GMB) factors topped the list: reviews and profile views (though the latter is more a correlation than a factor — top pages get more views rather than the other way around).

Google reviews came in at the top of the list. The sites with the most reviews outranked other businesses. It may be that sites with more reviews get more clicks, but the fact that sites with more reviews ranked at the top is a strong indication that local companies should ensure they have reviews.

Another GMB factor was the presence of photos. This factor came in at the eighth position, followed closely by having an owner verified profile and including business hours. Again, taking the time to build out a quality GMB profile is seen as positive.

Moving towards traditional organic factors
The results of the study confirmed what many in the local search field have suspected: namely, that Google is moving more toward using traditional organic algorithm ranking factors and applying them to local search.

Activities that benefit organic SEO also benefit local search. Links, in particular, proved to be a large factor in local search, with various link metrics taking 10 of the top 15 ranking factors. Links have long been considered a major ranking factor in regular organic search. Going forward, local businesses need to pay attention to their linkage data just as in regular search.

Other actions that are recommended for organic SEO should also be applied to local SEO. Having a secure site, using keywords in backlink anchor text, and having keywords in the title were shown to be characteristics of sites ranking well in the study. Keywords in the business name showed up as a strong positive factor. It is not suggested that you abuse this, but if you are starting a new business, this might be something to keep in mind.

Having a mobile-friendly site came in as the third highest Categorical factor, emphasizing that Google’s shift toward favoring mobile-friendly sites is universal. Google has been saying mobile is a ranking factor in regular organic search, and it appears to help local as well, although sites which are mobile friendly have often had numerous other optimizations done.

“Near me” queries
In this session, Leibson also presented new results for “near me” type queries. The core takeaway on the “near me” queries is that the anchor text profile of links is important for ranking for those types of queries.

Having both a higher raw number and a higher percentage of backlinks with [city] in anchor text, and [city/state] in anchor text correlated with positive pack rankings for “near me” queries, much more so than those same signals showed for non-“near me” local searches.

Time & money investment chart
To help webmasters know where to prioritize their efforts, Dan and Andrew created their recommended investment chart that shows where to invest your resources for the highest payoff. Link work, followed by website optimization, will provide a big payoff in local search.

Chart showing where to invest your time in local search
Chart showing where to invest your time in local search
Since traditional SEO best practices were included in the characteristics of ranking sites, local businesses might want to ensure that they allot time to improve their website if they want to stay competitive in local search.

The study revealed that local businesses need to go beyond just doing GMB and local citations in a vacuum. They still need to do normal local search work like gathering reviews, developing a robust local profile and citation building, but these are prerequisites. Webmasters need to do all the local work plus traditional SEO.

The true value of this study is that it brings quantitative data to an area that has long been dominated by opinions. The results give marketers insights on where to place emphasis and allocate resources in their optimization efforts.

Local Search Guide plans to repeat the study next year. It will be interesting to see how factors change as Google moves more toward more artificial intelligence influencing the ranking algorithm.

VN:F [1.9.22_1171]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

Page’s SEO Checklist


yyyy

On Page Check list

 

For those of you who are just starting out and what some helpful advice on your Hammond or Ponchatoula Internet Marketing.

Here is the final checklist which you need to follow in 2016 to make sure your content rank higher in search engine.

Keyword placement:

Keyword in Title
Keyword in Permalink
Keyword in first paragraph
Keyword in Image Alt tag
Tweaked Keyword in H2 or H3
Bold Important Keywords and related keywords
Italics 1-2 important Keywords
Outbound Link to relevant high-quality sites
Internal links to related articles
Remove all stop words from Permalink
Add multi-media (Video, Slides, Info-graphic)
Longer the content length, better it is. Minimum: 700 words
Optimize image before uploading (Compress and resize)
Page loading time
Use LSI Keywords (Use Google search to find related Keywords)
Other things:

Use Meta title in less than 65 character
Use Meta description in less than 150 characters.
If using any Social SEO plugin, make sure to add image for Facebook, Twitter. (Take advantage of social graph)
Make sure to have social sharing buttons at the end of post or floating social sharing buttons.
Have related posts after blog posts to lower down bounce rate.

 

  Things to Avoid “On-Page”

 

ch1

Below are basics Page’s SEO checks for among Many others – Remember you have have the best back links in the world but we consider looking inward at the site it’s self before we do “Off Page SEO.

Not more than 1 H1 tag (Your Post title is H1 tag)

Don’t repeat H2 and H3 Tag
Don’t increase Keyword density by more than 1.25%
Things to focus on:

Try to use Keyword in Post Title at beginning
Use Long tail keywords (You can use up to 65 Character in Post title)
If writing in evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin)

Importance Of Content

 

Louisiana Internet Marketing

 

Content length: The longer the length of the content, better it is and ALWAYS write for your reader or person reading your site NOT the robots or crawlers!!

Though don’t try to uselessly increase the content size.
At the end of blog post, ask users to take action.

VN:F [1.9.22_1171]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

Ponchatoula SEO / Internet Marketing

Ponchatoula Internet Marketing

Everybody want’s to be number 1 on Google’s 1st page and that’s Great because you should strive to be

numero uno to reach the maximum amount of people per day and to have your product and

brand clicked on and browsed through more than say a site that ranks 6th or 7th or even the “Second Page”

there. The Problem is that they’re are SO MANY factors facing a company trying to properly rank a term for

Ponchatoula internet marketing like what “Keyword” would you like to rank number 1 for, how’s the

competition level for that “Keyword”,  Is the “Keyword or Phrase” short or long-tail?  What does Ad-words

have that “Keyword or Phrase” priced at per click?  These are just a few questions that need to be

answered by the SEO professions at Page’s SEO, and we ALWAYS give our clients “Realistic

expectations” because if your shopping around and you come across an SEO Company that promises you

something like this, ” YES, SURE We can get your site at the number 1 spot on Google, NO PROBLEM –

We just need 1000.00 to evaluate your site and we’re going to need 2 thousand a month to rank a “Long-tail

Keyword -example (Ponchatoula Louisiana Cajun Restaurant) .”

Anyone who makes promises like that DO NOT GIVE THEM 1 Dollar.    (RUN)

 

Ponchatoula SEO and Internet Marketing

With Page’s SEO representing your Ponchatoula brand or product on the web.  We are

doing so well with lots of new clients from Hammond and Mandeville businesses – we

going to start targeting Ponchatoula for its abundance of small businesses that need to be

seen by their target audience and we feel like we can provide that service along with

“local seo,” “back linking strategies” that are sure to put your site in the top positions

without spending lots of money and being told by “some companies” that it takes 8

months to several years to rank your business.

 

Ponchatoula Internet Marketing

 

Truth be told — if an Internet Marketing Company can’t rank your small business or product in a

small town like Ponchatoula Louisiana (FIRE THEM)  They are either lying to you and slowly trying to

bleed you dry OR best case they’re completely incompetent and even though they might be very nice

people, Chances are they just DO NOT HAVE the right software or connections to get high ranking PR

sites that are in the same niche with really high DA and PA.  {Domain Authority} {Page Authority}

Call us today for a free estimate and see why so many Local Hammond & Ponchatoula companies

are choosing to have Page’s SEO a local Hammond Louisiana team help them target more people and

expand their target audience.

 

 

VN:F [1.9.22_1171]
Rating: 10.0/10 (3 votes cast)
VN:F [1.9.22_1171]
Rating: +3 (from 3 votes)

Why real-time search algorithms might be bad news

                        google-penguin-2016i-ss-1920-800x450 (2)

With more manual actions being taken by Google. The Algorithm  and mouse game continues to educate those of us in the SEO or Internet Marketing field like Hammond Louisiana’s Page’s SEO and internet marketing. Google is now giving site admins the ability to address the issues that are adversely affecting their sites. With an algorithmic punishment looming over those of us building back-links who either go about it the wrong way or newbies just not aware of the penalties.

The least possibility of penalties is the best way to approach any project to get its ranking up. to figure out whether your site has experienced an algorithmic punishment is to coordinate a drop in your movement with the dates of known calculation overhauls (utilizing an instrument like Panguin).

2

Panguin overlay indicating Google Penguin algorithmic punishment

In the screenshot underneath, you can unmistakably see the two hits for Penguin back in May and October of 2013 with Penguin 2.0 and 2.1.
Another simple approach to figure out whether there is an algorithmic punishment is to check whether a site positions high in Maps yet ineffectively for natural for various expressions. I’ve seen this multiple occasions, and in some cases it goes undiscovered by organizations for drawn out stretches of time.
Sadly, without having the dates when real redesigns happened, SEOs should take a gander at significantly more information — and it will be significantly more hard to analyze algorithmic punishments. With numerous organizations officially attempting to analyze algorithmic punishments, things are going to get a great deal harder.

3

Misdiagnosis and Disarray

One of the most concerning issues with the constant calculation overhauls is the way that Google’s crawlers don’t slither pages at the same recurrence. After a site change or an inundation of back connections, for instance, it could take weeks or months for the site to be crept and a punishment connected.

4

So regardless of the fact that you’re keeping a definite a timetable of site changes or activities, these may not correspond with when a punishment happens. There could be different issues with the server or site changes that you may not know about that could bring about a great deal of misdiagnosis of punishments.
Some SEO organizations will charge to investigate or “evacuate” punishments that don’t really exist. A hefty portion of the repudiate records that these organizations submit will probably accomplish more mischief than great.

Google could likewise reveal any number of other algorithmic changes that could influence positioning, and SEOs and entrepreneurs will consequently think they have been punished (in light of the fact that in their psyches, any negative change is a punishment). Google Search Console truly needs to illuminate site proprietors of algorithmic punishments, yet I see almost no possibility of that incident, especially in light of the fact that it would be giving without end more data about what the web search tools are searching for in the method for negative components.

Negative SEO

Is it true that you are set up for the following plan of action of corrupt SEO organizations? There will be huge cash in spamming organizations with terrible connections, then indicating organizations these connections and charging to uproot them.
The best/most noticeably bad part is that this model is manageable until the end of time. Simply spam more connections and keep charging to uproot. Most little entrepreneurs will believe it’s an adversary organization or maybe their old SEO organization out to get them. Who might suspect the organization attempting to help them battle this malicious, isn’t that so?

NegativeSEO

Dark cap SEO

There will be significantly more dark cap testing to see precisely what you can escape with. Locales will be punished speedier, and a great deal of the beat and-blaze technique may leave, yet then there will be new perils.
Everything will be tried over and again to see precisely what you can escape with, to what extent you can escape with it, and precisely the amount you will need to do to recuperate. With quicker redesigns, this sort of testing is at last conceivable.
Will there be any positives?

organic-SEO-techniques-infographic (2)

On a lighter note, I think the change to continuous overhauls is useful for the Google query items, and possibly some Googlers will at long last get a break from being asked when the following redesign will happen.
SEOs will soon have the capacity to quit agonizing over when the following redesign will happen and center their energies on more beneficial tries. Destinations will have the capacity to recoup quicker if something awful happens. Destinations will be punished quicker for awful practices, and the indexed lists will be preferable and cleaner over ever. The dark cap tests will probably have positive results on the SEO group, giving us a more prominent comprehension of the calculations.

 

Special Thanks to Patrick Stox be sure to follow him on twitter.

http://stoxseo.com

 

VN:F [1.9.22_1171]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

4 Marketing Changes to Expect in 2016

In 2014, Google connected 13 distinct redesigns to their calculation, with numerous littler and less announced changes having been made in the background. We at Page’s Seo are continually attempting to help little entrepreneurs adjust, and as needs be might want to present to you four distinct approaches to foresee and adjust to SEO changes in 2016.

1. Upgrade your site for versatile movement and advantage from Google documentation.

Versatile movement now surpasses desktop activity on the web. To further fortify the business shift towards the versatile clients’ experience, Google keeps on helping portable responsive organizations separate themselves from their rivals. Presently presenting a “portable cordial” documentation in their versatile quest posting results for sites that pass a portable well disposed test, Google is serving to control clients towards the best conceivable encounters, and punishing sites that have not adjusted to this portable pattern. Little organizations ought to look for aid in finding and passing Google’s portable agreeable screening tests keeping in mind the end goal to profit by this new highlight. Here is a useful connection from Google to examine a URL and report if the page has a portable amicable configuration https://www.google.com/website admins/devices/versatile agreeable/

2. Expanding perceptibility for option web search tools is turning out to be more advantageous.

Starting now, Firefox has withdrawn from Google and picked Yahoo as the default internet searcher. Moreover, Google’s agreement with Safari closes in the new year, with Bing and Yahoo competing to take that spot from them. Despite the fact that Google has held its stranglehold on the web search tool industry, different choices are turning out to be more suitable, and little entrepreneurs may be very much encouraged to put resources into securing some perceptibly utilizing these different contenders.

3. Comprehend that catchphrase rankings are optional to ROI measurements in 2016.

Catchphrase rankings will keep on affecting ignorant advertisers by means of extravagant PDF reports, yet without having a genuine comprehension of how accomplishment in these postings interprets into income, the choices made will be confused. Promoting crusade achievement will now be measured not by any stretch of the imagination by magic word positioning reports, however by the cement ROI measurements that tell organizations what number of snaps, transformations, and dollars were created in kind for their advertising venture. “Stickiness” of your site, conduct of clients as they explore your site and transformation measurements are all a pointer of whether your site is working or not. Rankings are a far second.

4. Online networking client administration must keep on advancing.

No more limited to being an aloof sharing stage, little organizations’ collaborations with social networking has experienced some extraordinary changes in 2016. Presently, online networking speaks to a channel for client administration, as gathering of people all over the place start to expect more engagements on an individual level in a time of globalization and between network. As opposed to impacting out free substance sharing through every online networking stage in presence, little organizations would be better served to concentrate on 2-3 stages to construct steadfast followings through quality connection and significant substance sharing.

Having just touched the tip of the ice shelf with these four up and coming changes, it is clear to see that Kurile idea of exponential innovative development remains constant. With the steady advancement of Google calculations, SEO specifically stays in a condition of consistent development, so that achievement in internet promoting is never static. SEO specialists at Page’s SEO are very much informed of the advancing changes to SEO procedures in 2016, and are remaining by to help organizations succeed in an element advanced age.

VN:F [1.9.22_1171]
Rating: 10.0/10 (2 votes cast)
VN:F [1.9.22_1171]
Rating: +2 (from 2 votes)

Using Yoast For Your WP Plugin

Hammond Internet Marketing Strategies

SEO in WordPress simply doesn’t cut it until you utilize the effective all singing and moving WordPress SEO plugin from Yoast.

111111111111111

This exercise covers the WordPress SEO plugin, it is a powerhouse of an apparatus that arrangements with all the SEO configurable you could ever consider for a WordPress establishment. The plugin is strong and can be ideally tuned for Search Engine results. The plugin has had a real move up to the 2 adaptation and this aide has been overhauled to reflect it.

In the event that you as of now have a current WordPress SEO plugin yet need to change to the Yoast one you can swap to it by utilizing a plugin called ‘SEO Data Transporter’ which can relocate information from SEO plugins, for example, Head space, Platinum and All in One SEO.

In the event that you do move from another plugin do the relocation to the Yoast WordPress SEO Plugin with the SEO Data Transporter and afterward debilitate the more established SEO plugin.

Another choice is that on the off chance that you are utilizing Headspace2 or All-In-One SEO you can utilize the import alternative of the Yoast WordPress SEO plugin straightforwardly.

This aide means to experience the diverse Yoast WordPress SEO settings and give the client clarifications and some great settings as a gauge on what to utilize, clearly everybody needs are distinctive so don’t feel like your settings need to match precisely what is in the aide, there are no best settings and individuals will contend on what works better.

I have overhauled the data as of March 2014. The aide is very extensive and separated into different parts, I have added parchment backs to the 2 principle records in the content so you can undoubtedly come back to the recorded tabs.

Establishment & Activation

In WordPress go to “Plugins” > ‘Include New’ sort in ‘WordPress SEO’ and ‘Introduce Now’ and after that actuate it.

yoast-wordpress-seo introduce

Interface Settings

yoast-seo-menu-settings

Once actuated the plugin is available from the WordPress Dashboard in both the flat menu and the vertical sidebar, the level menu has a few connections to essential word exploration apparatuses including the Google Keyword Tool, Google Insights and a connection to Aaron Wall’s SEO Book catchphrase instrument – the connections beneath are to the WordPress SEO settings which are the same as the ones drop down to one side in the vertical sidebar.

yoast-seo-menu-settings

In the ‘Break down this page’ join you can reconnoiter your approaching connections to the page by means of Open Site Explorer which is a Moz (SEOMoz) device, check your catchphrase thickness through Zippy, weigh whats in Google’s reserve or basically get a HTTP header reaction of the current page.

Later highlights of the Page Analysis and additionally the Google Rich Snippets and Facebook Debugger connections, are HTML and CSS acceptance and Pinterest approval, IE sweep and Google page velocity test, these administrations duplicate the URL you are on and run the page through the comparing administration, extremely convenient.

yoast-seo-settings-administrations

The majority of the same settings as in the SEO Settings flat menu are additionally stacked in the WordPress Dashboard sidebar under “SEO” are:

yoast-seo-sidebar-settings

In the more current form there is the Bulk Title and Description Editor and also a zone to purchase and oversee premium Extensions to the plugin.

The plugin lives up to expectations from 2 levels; Global and neighborhood.

Worldwide settings are site-wide and incorporate default SEO settings for all your substance, where as nearby settings are more granular and particular to posts, pages and classifications.

yoast-seo-settings-services

WordPress SEO Global Settings

General

Titles & Meta

Social

XML Sitemaps

Permalinks

Breadcrumbs

The settings recorded above are to a greater extent a worldwide arrangement for SEO in your WordPress blog – there is likewise a neighborhood SEO Box setting every post/page/classification/label level setup, which can override the worldwide settings this is clarified at the base of the post (click the above ‘Nearby SEO Box’ connect above to get to the every page/post settings).

yoast-wordpress-neighborhood seo

Every Post or Per Page Override

In any case first we will take a gander at the general worldwide settings…

General

yoast-general-settings

yoast-wordpress-local-seo

The General settings has a decent prologue to the plugin by means of the “Begin Tour” catch.

Following – I don’t see any mischief on leaving this on as it will help the engineer with innovative work.

There is likewise an alternative here to restore to the default settings.

At the highest point of the General box are 3 extra tabs;

Your Info

yoast-organization data google-information chart

Proclaim whether the site is about an organization or individual and transfer an organization logo – this is for Google’s Knowledge Graph.

Website admin Tools

– like it says either leave if effectively confirmed with these web search tools or enter your destinations points of interest.

Security

yoast-multi-creator blog

On the off chance that you run a multi creator site you may need to limit editors and creators from utilizing certain alternatives of the plugin overall simply abandon it unchecked.

HAMMOND SEO IS HERE FOR ALL YOUR INTERNET MARKETING QUESTIONS

444444444

Titles & Meta

The following area “Titles & Meta” is isolated into 6 tabs over the top.

yoast-titles-metas

Tab 1 – General

Tab 2 – Home

Tab 3 – Post Types

Tab 4 – Taxonomies

Tab 5 – Archives

Tab 6 – Other

Tab1 – General

Title Settings

Titles is most likely the most vital consider on-page SEO; the Title Tag. The title is covered up in the leader of a html archive as a meta label yet showed in a few programs in the title at the top, sample here is in Firefox.

9-titles-program show

Pic 9. The title tag as showed in the program

Web search tools will record this meta label and offer worth to its significance of what catchphrases are utilized as a part of it – commonly it ought not surpass 70 characters and ought to have a characteristic stream and be pertinent to the substance of the page – so don’t stuff it brimming with watchwords.

Power Rewrite Titles

The “title” ought to be distributed precisely as you compose one in the Title field (set all inclusive and provincially) and distributed to the leader of the archive, a few Themes however have their own particular code which meddles with what you need. There are 2 approaches to verify you get the titles you need; one is a check box that powers the title to re-compose and the other is verifying a piece of PHP code is stuck into the “header.php” of your WordPress subject header document, the recent bringing about a speedier more effective methodology.

Copy the php function code

 

<?php wp_title(”); ?>

In the WordPress Dashboard, go to Appearance > Editor find your header.php document and glue in the code supplanting the current code in the middle of the title labels. Case in point Twenty Eleven subject has the underneath code in the middle of its title labels:

wwwwwww

Modify SEO Title Tags in header

Modify SEO Title Tags in header

Simply supplant it with:

<title><?php wp_title(”); ?></title>

In the event that you feel uncomfortable altering the code simply check the ‘Power Rewrite Titles’ crate.

Anyhow a few subjects have extra code which make the title of the website show up twice, ought to this happen then you unquestionably need to glue in the php scrap between the title labels.

Title Separator

Pick which one suits your taste – it is connected as a word separator between particular bits of information in the title.

Tab2 – Home

yoast-titles-metas-homepage

These connection to your home and site page will take you direct to those pages and you simply fill in the nearby Yoast WordPress SEO box fields on those pages. In a few occasions (contingent upon the topic) the connections are not demonstrated, rather you round out the default settings on this page.

The Missing Tab – Variables

There was a 6th tab in past variants which demonstrates all the SEO WordPress “variables” that can be utilized as a part of the worldwide settings for all the distinctive post sorts. You incorporate all the %% images and the content in the middle. The variable is utilized as a placeholder as a part of the format and swapped out for the genuine quality for every post/page meta box.

5

This layout sets up your Posts and Pages and Media/Attachment Pages and some other Custom Post Types you may have. Individuals will have their own thoughts on what works best here.

Utilizing the variables as a part of the above illustration – the SEO Title, %%title%% will be supplanted with the Title of the post/page as entered when making a post, then the separator %%sep%%, and then the sitename, %%sitename%%.

It’s an inclination thing, so you don’t need to annex the sitename, the Description will be the passage which is created from the substance if not unequivocally set and the watchwords will be set from any center catchphrase set in the nearby SEO Box choice and any labels set to the substance, this is a decent setting as you don’t need to invest any energy contemplating meta pivotal words.

You can decide to set the substance to no-record, take after on the off chance that you so wanted, by and large however you need the substance listed in Google so leave that registration unchecked – at the nearby level you can override individual substance and make that set to ‘no list’ which you may need to accomplish for private pages or deliberately copied pages.

You can decided to demonstrate the date of the post in the scrap sneak peak which shows up in the pursuit file, on the off chance that you redesign and distribute new substance all the time I would leave this on as perusers would see that the site is dynamic – if your quite a while in the middle of beverages then perhaps conceal it.

You can conceal out and out the neighborhood SEO Meta Box which would then just permit you to control the SEO settings through the worldwide level.

You can override every one of these settings on a post/page singular premise by entering information straightforwardly in the nearby SEO box on the post/page manager level.

For custom post sorts you may see extra configurations, these could be your topics additional p

VN:F [1.9.22_1171]
Rating: 10.0/10 (1 vote cast)
VN:F [1.9.22_1171]
Rating: +1 (from 1 vote)

Why Is Search Engine Submissions Necessary ?

Hammond Louisiana MarketingThe simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google Page-rank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a road map to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

Hammond Internet Marketing Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

 You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

 You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

 You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

 Create Something New and Exciting That Will Change Your Life As Well As Others!

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

 Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

Start Your SEO Company and Help Others Achieve Their Goals

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.

VN:F [1.9.22_1171]
Rating: 0.0/10 (0 votes cast)
VN:F [1.9.22_1171]
Rating: 0 (from 0 votes)